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Ely Standard launches new Think Local/Buy Local campaign

This week The Ely Standard launches new Think Local/ Buy Local campaign and the first business to feature is Amelie - A great article by Ben Jolley in the Ely Standard Newspaper.

Why do you think supporting local shops and businesses is important?

Alex Crepy says: We believe it’s essential to support local restaurants, as we each bring our own unique flavors, creativity, and cultural identity to the area. Unlike chain restaurants, we offer a distinctive dining experience that reflects the character of our community.

By employing local people, we help sustain small businesses, keeping money circulating within the local economy. Additionally, we source ingredients from nearby farms—such as the Stuntney Estate—ensuring fresher, high-quality, and more sustainable produce.

Independent restaurants also add to the charm and vibrancy of an area, enhancing the local community while attracting visitors and boosting the local economy. Think local / Buy local!


Think local Buy Local blue logo in the Ely standard Newspapers

Alex Crepy says: We are committed to serving high-quality food at great value. At Amelie at Ben’s Yard, our menus throughout the day offer a tempting selection of freshly prepared dishes made from the finest ingredients. Led by Rory Landells, our kitchen team also crafts a variety of fresh salads, quiches, and pastries for the Café.


Kitchen team with head chef, Rory Landells on the left at Amelie Restaurant
Amelie’s production team. From left, head chef Rory Landells, Ben Watts, Oliver Carmichael, Bailey.

How many people do you employ? 19


What is your unique selling point (USP)?

Our signature flammekueche—it may resemble a thin pizza, but its ultra-crispy base and rich, flavorful toppings made from fresh, high-quality ingredients make it a truly unique and delicious experience.


bacon, onion, cheese flammekueche presented on a wooden board t Amelie Restaurant
Traditional Flammekueche at Amelie Restaurants.

Restaurant view with tables, chairs and customers enjoying lunch at Amelie restaurant
Amelie Restaurant at Ben's Yard

Bread, cakes and gateau display at Amelie Cafe and Bake shop
Amelie Cafe and Bake shop at Ben's Yard

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